Our Purpose, Goals, and Values
Our Purpose (Why Bidco Exists)
BIDCO exists to serve daily consumer needs to enhance happy healthy living by Branding, Transforming, Distributing the goodness of Mother Nature.
Bidco's Goal - Big Heavy Audicious Goal (BHAG)
To Grab, Grow and Sustain the number one market share in the African Markets by 2013.
Our Corporate Values
Our products, processes and services will always reflect:
Our customers' needs
- Quality with a price advantage
- Environment friendliness
- Welfare of the community
Will seek opportunities and overcome challenges ethically, and strive to make them a reality. INTEGRITY is what all our people value and uphold ruthlessly which enables TRUST leading to EMPOWERMENT.
Is committed to continual renewal so that individuals, organizational structure, products, facilities, systems and our partnerships remain dynamic.
The Bidco Environment
We believe there is always a better way. BIDCO is a place where ideas win. At BIDCO people flourish and grow. We uphold respect for the individual At BIDCO. The excitement of our employees work life is transferred to their whole life.
- Good Corporate Governance and best management practices and policies.
- Value based approach provides strong foundation for growth.
- Empowered Working Environment.
- Focused Approach.
- Foresee and Lead "CHANGE".
- There is Always "A Better Way To Do Things".
- Use technology to have an edge over competition.
- Human Resource is the only sustainable competitive advantage.
- "Soil to Pan" full value chain to enhance farm income & economic growth.